The Mebius Method®: Three Phases
Monitor
Verify periodically that:
- Your stores represent the brand.
- Staff conveys the right message.
- Staff competencies and motivation remain consistent over time.
Train
Dedicate time and budget to training:
- Train on new products.
- Verify skills and competencies of the entire front line.
- Explain and assess the effectiveness of training.
Incentivize and Reward
Create a system of certain incentives aimed at:
- Reward the best performers.
- Stimulate positive competition among team members.
- Identify resources that need the most attention.
Our Method offers you the guarantee that within a timeframe of 2 to 6 months, your stores and your sales staff will pay attention to customers and negative experiences will be significantly reduced.
Anyone who wants to buy something typically goes through successive steps
Non-customer: someone who doesn't know they have a need or hasn't yet decided when they want to purchase a product or service
Lead: people who have a need for something but don't know where or when they will purchase.
Prospect: a lead who has asked for information or is considering purchasing a product but doesn't yet know where to buy.
Customers: prospects who have purchased in the past and continue to purchase a product
Supporter: customers so satisfied with the experience of your stores and products that they recommend others buy, leave positive reviews, and buy based on trust. They are the ones who drive numbers and create value for your brand
Former Customers and Detractors: customers dissatisfied with how they were treated and unhappy with the products who speak badly of your products to others and will never shop at your stores again. They are the ones who cause damage, destroy value, discouraging potential prospects and making your marketing efforts wasted
The delicate transition from Prospect to Customer and from Customer to Supporter is, in most cases, influenced by factors related to marketing, product, but especially to experience.
Customer Experience is what makes the product associated with something that brings satisfaction, that makes you happy while you buy and use it.
Customer Experience is the result of the relationship between your customers or prospects and touch points or front line (salespeople, staff, hostesses, call center).
How to push the Front Line to put customers at the center of their thinking? With the Mebius Method ®
The Transition from Prospect to Customer and from Customer to Supporter
Want to learn more?
If you want to know the details of the method, the guarantee, or get more information, contact us or use the chat panel at the bottom right to speak with our operators
CONTACT USMystery Shopping is used in all types of companies: from Large Retail, to Banks, Call Centers, Clinics, Hotels, etc.
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