You have service standards.
Do you know how many stores actually apply them?
Mystery shopping: we see your stores the way your customers do
The Mystery Client, what is it
The Mystery Client is an indispensable tool for companies that need to assess and measure customer satisfaction, the application of company standards, quality of services, employee behavior, procedures, and merchandising; and it does so incognito, through the mystery shopper figure. The Mystery Client is used in all types of companies: from large-scale retail, to BANKS, to CALL CENTERS, to CLINICS to HOTELS
GO TO THE PAGEThe Mystery Shopping book
Request for free the Mystery Shopping book by Fabrizio Checchi — tips, best practices and checklists to improve your sales network performance.
Board Member, Elite Member and Vice Presidency of MSPA Europe & Africa · ESOMAR · ISO 9001 · ISO/IEC 27001-certified data centres
Our services
Mystery Shopping
Watch the stores "the eyes and brain of the customer," increase sales, improve salespeople.
Voice of Customer
We analyze the voice of customers to improve the experience and market and competitors, with reports with clear directions.
Business Intelligence
We analyze data from the market, from competitors, on the web to provide you with strategic decision support.
Mystery Automotive
Sales, after sales, leads, test drives, appraisals, quotations, B2B and the whole customer journey in dealers.
After measurement, the rest of the cycle: customer reviews analysed by Voice of Customer and staff training with Best Seller, built on the problems the visits bring to light.
For international brands, agencies and consultancies
Planning mystery shopping or fieldwork in Italy? Start from our guides.
- How to choose the right local partner in Italy
- Mystery shopping in Italy: the complete guide for international retailers
- Market research fieldwork in Italy: a guide for international agencies
- One local partner vs DIY: running multi-store research across Italy
- Mystery shopping KPIs and reporting: MSPA and ISO 20252 explained
- GDPR-compliant market research in Italy: what to check
Mystery Client services are ideal for:
Retail & GDO
Surveys in retailing are characterized by having many rounds of verification with Read more
Automotive
We can conduct investigations with trade-in cars, simulated damage, corporate fleets Read more
Hostess and Promoter
We can evaluate hostesses and promoters in malls, shopping streets Read more
Hotels & Restaurants
We can evaluate from 2 to 5 stars, check spa, in-house restaurants, concierge quality, offer Read more
Audio & Video
We conduct visits with hidden cameras or with audio recording. We proceed with Read more
Luxury
In luxury, the mystery client is everything: must attract the attention of sales assistants Read more
Pricing & B2B
We can provide B2B surveys on prices charged even prices charged to companies. Read more
E-Commerce
We can provide surveys on call center, customer service, complaint service, business proposals Read more
Mystery Marketing News
Our quarterly magazine on retail, customer experience and market intelligence. 30 issues published with case studies, industry trends and operational strategies for those managing sales networks.
Get it free at your office.
DISCOVER THE MAGAZINE