When an international research agency or a global brand decides to run qualitative fieldwork in Italy — a packaging redesign test, a concept evaluation, a product validation, the exploration of a new consumer segment — [...]
Running a mystery shopping programme in Italy from abroad is not the same as running one in the UK, Germany, or the US. The retail landscape is structurally different: a high density of independent stores [...]
When an international research agency or a global brand needs to run qualitative research in Italy, the logistics of the facility matter more than most people expect. Finding a room is easy. Finding a facility [...]
After twenty years of mystery shopping across every retail sector in Italy — from luxury fashion to automotive dealerships, from banking to fast food — we have seen the same pattern repeat itself. International brands [...]
Mebius is now a member of ESOMAR, the global association that has represented research, data, and insight professionals since 1947. With over 10,000 members in more than 135 countries, ESOMAR is the body that defines [...]