Retail audits and in-store compliance checks across Italy
A brand standard that exists only in a manual is not a standard — it is an intention. The gap between what head office specifies and what a customer actually finds on the shelf is [...]
Mystery shopping in Italy: the complete guide for international retailers
If you manage a retail network that includes Italy — directly owned stores, franchises, shop-in-shops, or a distribution agreement with local partners — you already know that what head office decides and what the customer [...]
Mystery shopping in Italy: how to choose the right local partner
Running a mystery shopping programme in Italy from abroad is not the same as running one in the UK, Germany, or the US. The retail landscape is structurally different: a high density of independent stores [...]