Luxury is the one sector where the mystery client has to be credible before being observant. The wrong profile is spotted in the first thirty seconds, and from that moment the visit measures nothing. Shopper selection here is not an administrative step: it is the method.
These projects look at how sales staff read a customer, how they handle silence and hesitation, how clienteling is actually practised rather than described in the manual, and whether the rituals the brand trains survive contact with someone who has not announced themselves.