Dealerships and workshops measured by people who arrive in a real car. It sounds obvious, and it is the part most providers cannot do: a trade-in valuation, a scheduled service or a simulated fault only works if there is an actual vehicle with an actual plate behind the story.
These projects cover the showroom visit and the negotiation, the test drive, the trade-in, after-sales and the contact centre — plus the follow-up after the visit, which is where most networks quietly lose the lead they had already won.
