In hospitality the service is the product. A guest does not experience an average: they experience one check-in, one dinner, one request handled well or badly. That is why a single documented stay tells you things a quarter of revenue data never will.
These projects cover the whole stay — reservation and check-in, food and beverage, housekeeping, spa and wellness, check-out — and, above all, how the property handles a complaint, which is the moment that decides whether the guest comes back.