Promoters in malls and shopping streets, hostesses at events and points of sale: people who work under your brand without being your employees. The customer does not know the difference, and neither does the damage if they are not there.
These projects verify what the agency actually delivered against what the contract promised — presence and hours on station, adherence to the script, appearance and conduct, and the results claimed in the report. It is the one activity where an unannounced check is not optional.
