How to improve the performance of a promotional network supplied by external agencies, using audio mystery shopping. One of our clients promotes its products through promoters inside shopping malls, with the promoters supplied by specialist agencies.
For this reason it is in the brand's interest to verify:
- The correct communication of the value associated with the product
- The standing of the staff
- The layout of the pop-up point of sale
- The upselling ability and proactivity of the promoters.
We used mystery audio to record the interaction between customer and promoter: this way the mystery shopper, by asking for information, verified the staff's proactivity and above all their ability to close the deal effectively. The audio track was linked to the checklist and used to train the promoters. The best performers were rewarded by MysteryClient. The company saw the number of signed contracts rise by an average of 8% per cycle and saw the training time for promoter staff fall thanks to more efficient training paths.
