A team of shoppers regularly searches for and buys products on the major online marketplaces and auction sites. When they find the products in scope, they purchase them, and once received the items are sent to the head office to verify that they are genuine and to identify which batches they belong to. This way, counterfeiting is avoided and the brand can check which distributors are offering products through e-commerce, at what price, and whether they respect the head office's quality standards.
